On Facebook, 65% of video is watched on mobile
Most people are on Facebook to engage with friends and relatives, not to buy products or services. Unless a video informs or entertains, it won’t be shared. Given that 53% of all video views come from shares, you have to adopt a different approach to the type of video you might put on YouTube or on your website.
Videos play without sound by default so it’s good to add captions and provide subtitles.
What marketers love about Facebook is that a Video Ad can be targeted to specific groups of people.