“Take me with you, always” is the slogan in this 1950’s Ad to sell a movie camera. It may have been the 1950s, but the rules of advertising haven’t changed much.

Sell on benefits, not features.

The movie camera is sold on the benefits it will bring the young couple pictured rather than a technical run through of it’s features.

We’re introduced first to the basic model at $29.95. However, our host hasn’t bought this one as a wedding gift.  He’s gone for the “Movie Gift Kit”, the more expensive model at $44.95, around $460/£360 in today’s money!  Yes, we can all see where this is heading….but we’ll still go along with it. Great Ad!

Leave a Reply