It’s that time of year – Trade Shows! Still very popular (and lucrative) with businesses and an opportunity to meet potential clients and network.
Having a TV monitor on your stand playing a company video is becoming increasingly popular. It’s a great way of getting people to stop and look and makes engagement in conversation easier too. So, what should think about before the show to make sure you produce a video which will make potential buyers and clients stop, look and engage?
1. High Quality pictures – these can be corporate images showing your products, possibly in a slideshow format. The main thing is to make sure that they are the best quality images possible. The large screen will be unforgiving if they are not.
2. Subtitles – if your video has a voice-over commentary, think about having subtitles added to the video before the show. This allows you to keep the volume down on the stand and encourages people to stop and read them.
3. Get your message across in as short a time as possible – products, services, shots of your premises and work being carried out compressed into a 5-7 minute video is ideal. It gets a lot of information across visually and quickly.