Using video

Making a company video for a Trade Show

By | Business videos, Trade Show Video, Using video, Video advice | No Comments

Crowd at Trade Show

It’s that time of year – Trade Shows! Still very popular (and lucrative) with businesses and an opportunity to meet potential clients and network.

Having a TV monitor on your stand playing a company video is becoming increasingly popular. It’s a great way of getting people to stop and look and makes engagement in conversation easier too. So, what should think about before the show to make sure you produce a video which will make potential buyers and clients stop, look and engage?

1. High Quality pictures – these can be corporate images showing your products, possibly in a slideshow format. The main thing is to make sure that they are the best quality images possible. The large screen will be unforgiving if they are not.

2. Subtitles – if your video has a voice-over commentary, think about having subtitles added to the video before the show. This allows you to keep the volume down on the stand and encourages people to stop and read them.

3. Get your message across in as short a time as possible – products, services, shots of your premises and work being carried out compressed into a 5-7 minute video is ideal. It gets a lot of information across visually and quickly.

Using video to promote a workshop

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Local Jewellery designer, Rachel Jeffrey, was looking for a way to promote her Jewellery school. She had recently featured on Channel 4’s “Kirstie’s Vintage Home”, showing a couple how to make their own wedding rings.

We set about filming a new version at her lovely shop/workshop in Wheathampstead. I came away feeling it was such a special thing to do. Great fun for everyone and not as difficult as you might think….or..maybe Rachel made it look easy! Go to Rachel Jeffrey Jewellery for more information.

Caption saying 'Be a rural GP on the Isle of Arran'

Using video to advertise a job

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The latest Bond film, Skyfall, was on during the holidays. Despite the video below not having the benefit of the same budget, it still achieved it’s objectives. Uploaded during the run up to Christmas, it already has over 7,000 views and 88 likes.

It’s topical, fun and effective.
If you would like to apply to be a Doctor on the Isle of Arran in Scotland, here is a link for more information: GP vacancy on the Isle of Arran.

Find this video on YouTube Salaried GP Vacancy: Isle of Arran 2013

5 ways to achieve effective testimonials

By | Business videos, Testimonials, Using video, Video advice | No Comments

Three people point to camera

1. Ask your customers to include some details of your product or service in the testimonial.
2. Ask your customers to be specific in their testimonials. What in particular impressed them?
3. Ask your customer to talk about the difficulties they were having previous to receiving the benefits of your product or service.
4. Ask your customers to say a little about themselves. Why they in particular benefited.
5. If relevant, feature the customer elsewhere in the video, perhaps using your product. It all helps to reinforce the message.