It’s that time of year – Trade Shows! Still very popular (and lucrative) with businesses and an opportunity to meet potential clients and network.
Having a TV monitor on your stand playing a company video is becoming increasingly popular. It’s a great way of getting people to stop and look and makes engagement in conversation easier too. So, what should think about before the show to make sure you produce a video which will make potential buyers and clients stop, look and engage?
1. High Quality pictures – these can be corporate images showing your products, possibly in a slideshow format. The main thing is to make sure that they are the best quality images possible. The large screen will be unforgiving if they are not.
2. Subtitles – if your video has a voice-over commentary, think about having subtitles added to the video before the show. This allows you to keep the volume down on the stand and encourages people to stop and read them.
3. Get your message across in as short a time as possible – products, services, shots of your premises and work being carried out compressed into a 5-7 minute video is ideal. It gets a lot of information across visually and quickly.
Tim Carter recorded this in 2006, so it is a little dated now. However, most of his advice on performing to the camera is spot on. People are nervous approaching their first video recording. This amusing guide will make you smile and arm you with some helpful hints to get you started.
Find more of Tim Carter’s videos here: https://www.youtube.com/user/AsktheBuilder/videos
1. Ask your customers to include some details of your product or service in the testimonial.
2. Ask your customers to be specific in their testimonials. What in particular impressed them?
3. Ask your customer to talk about the difficulties they were having previous to receiving the benefits of your product or service.
4. Ask your customers to say a little about themselves. Why they in particular benefited.
5. If relevant, feature the customer elsewhere in the video, perhaps using your product. It all helps to reinforce the message.