Website video

How to be successful in business

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A business that has survived for 70 years knows how to be successful.
When I was asked to make this video, I knew it was important to show the rich family background of HR Higgins which began in 1942.

The coffee shop in Mayfair is beautiful. The video allows e-commerce customers to see what lies behind the delicious coffee and tea being sold on the internet. David Higgins, the present owner, uses the video on his website and also on his company Facebook page.

David Higgins gives three reasons for the company’s success:

1. Having a clear objective. In their case, to sell the best quality coffee available.
2. Keeping the quality of the product high.
3. Giving a personal service to all customers.

Visit the HR Higgins website: H.R.Higgins (Coffee-man) Ltd

St Albans Wood Recycling

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St Albans Wood Recycling is tucked away at the bottom of Pickford Road in St Albans.
As a ‘not-for-profit’ social enterprise, they need efficient ways of getting their message across.

In the video, we give a taster of the work they do and the items they have for sale. The video now sits on their home page letting potential customers find out about them quickly and easily. There are plenty of reasons for visiting – great furniture and ability to make bespoke items are just a few.

Visit their website:

5 ways you can benefit from website video

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1. Show the personality/branding of your company in an introductory video
2. On your own website – video can be ‘flagged up’ to allow Google to read it
3. Product demonstration – video can be easier to understand than written text
4. Training and Education – ‘How-to’ videos
5. Testimonial Video – satisfied clients speaking to endorse your product or service